促銷活動衝買氣 銷售話術這樣說

最後促銷 Last Minute Sale

身為大賣場員工的Jessie最近被調到麵包糕點部(bakery)進行支援,這個部門可以學到的東西可多著呢!所以Jessie的打工生活又充滿了新挑戰。

最後促銷時段

為了刺激買氣讓當天現做的麵包銷售完,糕點麵包部會選定幾個時段,趁大賣場關門前進行最後促銷(promotion)。部門製作了各式各樣的告示(notice)來推銷麵包,而Jessie首先要學會如何在正確的時段貼出適合的告示。

任務一:促銷告示選選看

請從下面三個常見的告示中,選出最後促銷時段的正確告示。

本題答案

到了今天最後的促銷時段,Jessie遇上了兩位韓國背包客(backpacker),他們好像有些問題想問店員,於是Jessie大方地走上前去,為客人解惑。

促銷解釋好清楚

雖然員工已對促銷活動習以為常,但外國客人通常搞不清楚狀況。把折扣的方式告訴客人,讓客人可以用最優惠的價錢買到最實在的商品吧!

實用促銷語句
解釋促銷活動: It’s our last-minute sale.
說明促銷內容: All the baked goods are 20% off.
The red-tag items are half-price.
銷售話術: All the food was freshly-made today.
任務二:促銷招式練練看

聽聽Jessie與韓國背包客的對話,並填入正確的字詞。

Jessie:
Hello! What can I get for you?
Backpacker:
I noticed you’re having a sale?
Jessie:
Yes, it’s our _________________. All the baked goods are 20 percent off.
Backpacker:
What does the red tag mean?
Jessie:
It means all the _________________ are half-price.
Backpacker:
I see. Are these cakes fresh?
Jessie:
Yes, all the food was _____________ today.

本題答案

Jessie:
Hello! What can I get for you?
Backpacker:
I noticed you’re having a sale?
Jessie:
Yes, it’s our last-minute sale. All the baked goods are 20 percent off.
Backpacker:
What does the red tag mean?
Jessie:
It means all the red-tag items are half-price.
Backpacker:
I see. Are these cakes fresh?
Jessie:
Yes, all the food was freshly-made today.

句型延伸演練

  1. 解釋促銷活動:It’s our (促銷活動) .
    → 現在是會員特賣。________________________________.
    → 現在是出清特價。________________________________.
  2. 促銷內容:All the (折扣標記) items are (折扣程度) .
    → 綠標商品都是八五折。___________________________________.
    → 紅標商品都是買一送一。 ___________________________________.
  3. 銷售話術:All items are (產品特色) .
    → 全部商品都是手工製作的。___________________________________.
    → 全部商品都是有機的(organic)。___________________________________.

本題答案

  1. 解釋促銷活動:It’s our (促銷活動) .
    → 現在是會員特賣。It’s our membership sale.
    → 現在是出清特價。It’s our clearance sale.
  2. 促銷內容:All the (折扣標記) items are (折扣程度) .
    → 綠標商品都是八五折。All the green-tag items are 15 % off.
    → 紅標商品都是買一送一。 All the red-tag items are buy-one-get-one-free.
  3. 銷售話術:All items are (產品特色) .
    → 全部商品都是手工製作的。All items are hand-made.
    → 全部商品都是有機的(organic)。All items are organic.
文/陳超明、湯琦均