賣場試吃學問大 業績倍增靠這招

by nancychang
點閱次數： 5,598

試吃活動 Free Food Samples

在大賣場打工的Jessie有時也要支援免費試吃或試用（free samples）活動，為了引發客人試新產品的慾望，Jessie無不使出渾身解數吸引顧客前來。

製作試吃宣傳板

試吃活動會需要一個攤位(stand)，除了必要的設備(equipment)之外，還要有宣傳看板。為了服務外國客人，製作英文的試吃宣傳板，對整體業績會很有幫助！

任務一：製作英文宣傳板

以下是海苔餅乾廠商提供的今日活動資訊，一起來幫Jessie製作最適合的宣傳標語吧！

  • Time: 2 p.m. to 5 p.m.
  • Product: Tasty Seaweed Crackers
  • Feature: Low-fat, Healthy & Convenient
  • Promotion: Buy 6 packs and get one free

本題答案

適逢週末，下午的試吃活動果然大排長龍，Jessie也遇到了一些外國顧客，來聽聽Jessie怎麼介紹產品吧！

宣傳話術這樣說

試吃活動（food sampling）的亮點當然是商品本身，但行銷方式（marketing）也很關鍵，甚至決定了活動成功與否。把產品特色說得清楚又吸引人，親切地邀請客人來嘗試，並告知促銷訊息，相信產品的銷售肯定會一飛衝天！

常見試吃用語
展示活動： We are having a food sampling this afternoon.
推薦產品： It’s our newest product.
It’s a low-fat and healthy snack.
邀請參與： Would you like to sample some crackers?
Come and sample some crackers.
限時促銷： They are on special offer only today.
任務二：介紹試吃產品

聽聽Jessie今天宣傳商品時所說的話，並於空格內填入正確的字詞！

Man:
Ooh! Can I try some of these?
Jessie:
Yes. We are giving away free samples this afternoon. It is ____________________.
Man:
What’s special about it?
Jessie:
It’s a ___________________ snack. __________________ sample some crackers as well?
Man:
I think I will. Thank you.
Jessie:
You can buy a box of these crackers at a discount. They are _________________ only today.
Man:
Sounds like a good deal. I’ll take a box.

本題答案

Man:
Ooh! Can I try some of these?
Jessie:
Yes. We are giving away free samples this afternoon. It is our newest product.
Man:
What’s special about it?
Jessie:
It’s a low-fat and healthy snack. Would you like to sample some crackers as well?
Man:
I think I will. Thank you.
Jessie:
You can buy a box of these crackers at a discount. They are on special offer only today.
Man:
Sounds like a good deal. I’ll take a box.

句型延伸演練

  1. 展示活動：We are having a/an （活動名稱） （時間） .
    → 我們本週正舉辦週年（anniversary）特賣會。 _______________________________________.
    → 我們本月正舉辦出清（clearance）特賣會。_______________________________________.
  2. 推薦產品： （產品） is/are （特色） and （特色） .
    → 奇異果既營養（nutritious）又美味。 _____________________________________.
    → 巧克力蛋糕精緻又好吃。______________________________________.
  3. 邀請參與：Would you like to （參與活動） ?
    → 你想要試喝蘋果汁嗎？____________________________________?
    → 你想要試吃藍莓派嗎？_____________________________________?
  4. 限時促銷訊息：You can （得到好處） only （時間） .
    → 買二件送一件，限本週末。
    ___________________________________________________.
    → 第二件半價，限時一週。
    ____________________________________________________.

本題答案

  1. 展示活動：We are having a/an （活動名稱） （時間） .
    → 我們本週正舉辦週年（anniversary）特賣會。 We are having an anniversary sale this week.
    → 我們本月正舉辦出清（clearance）特賣會。We are having a clearance sale this month.
  2. 推薦產品： （產品） is/are （特色） and （特色） .
    → 奇異果既營養（nutritious）又美味。 Kiwi fruits are nutritious and delicious.
    → 巧克力蛋糕精緻又好吃。The chocolate cake is nice and tasty.
  3. 邀請參與：Would you like to （參與活動） ?
    → 你想要試喝蘋果汁嗎？Would you like to try the apple juice?
    → 你想要試吃藍莓派嗎？Would you like to sample the blueberry pie?
  4. 限時促銷訊息：You can （得到好處） only （時間） .
    → 買二件送一件，限本週末。
    You can buy two and get the third one free only this weekend.
    → 第二件半價，限時一週。
    You can buy two and get the second one 50% off only this week.