英文實力提升,才能搞懂客戶需求!

商店購物
| Shopping |
社交生活 / Social Life

Susan travels for business a lot. She plans to buy a new notebook computer for her trips this year. She is looking for a fast yet inexpensive model.
Susan經常出差。她打算買一台新的筆記型電腦今年出差使用。她想要找效能好,又經濟實惠的機型。

看懂客戶需求!
Look at the ads and read the short descriptions. What do the customers think is the most important thing when shopping for something?
瀏覽以下廣告並閱讀客戶需求,勾選出影響消費者購買的決定因素。

Customer 1:
When I’m buying new headphones, the most important thing for me is the price. If you buy an expensive pair you know they’ll be good right? I’m not too bothered about the color though.
Customer 2:
If I buy a new camera, the first thing I think about is the brand. Many brands are much better than others. Then, I’ll think about colors and the service.

本題答案

Customer 1:Prices
Customer 2:Brands, Selection, Service

文/陳超明、Lin Lougheed、English for International Communication工作團隊